Chaonang Onboarding Hub
เข้าสู่ระบบ

Digital Growth & Affiliate Manager

Influencer & Affiliate Marketing (อินฟลูเอนเซอร์และแอฟฟิลิเอต)

เข้าสู่ระบบเพื่อเริ่ม Onboarding
Job DescriptionOnboarding ProgramKPI ทดลองงาน & การประเมิน

สรุปหน้าที่ (Job Summary)

ยังไม่มีข้อมูลสรุป — HR สามารถเพิ่มได้ในหน้าแก้ไข JD

หน้าที่และความรับผิดชอบหลัก (Key Responsibilities)

Job Description

  • The Digital Growth & Affiliate Manager is the central engine for Chaonang Thailand’s digital
  • revenue. This highly dynamic role bridges community building with hard, data-driven
  • performance marketing. You will be responsible for scaling the affiliate ecosystem—turning
  • creators into high-converting brand advocates—while simultaneously managing multi-channel
  • ad spend to ensure every baht drives tangible ROI. Acting as a core leader in the Weekly
  • Commercial War Room, you will direct both the organic live-stream volume and the paid media
  • strategy to secure the 770 million THB annual revenue target.

ตัวชี้วัดของตำแหน่ง (KPI)

KPIเป้าหมายน้ำหนักวิธีวัดผล
Metric Target / Objective
Total Digital
GMV
Combined monthly revenue from all paid ads, affiliates, and the 8 live
rooms, pacing directly toward the 770M THB annual target.
Overall ROAS &
ROI
Maintain a minimum defined Return on Ad Spend across all paid media
channels while keeping Customer Acquisition Cost (CAC) within strict
profit margins.
Live Room
Efficiency
Average revenue per hour and conversion rate (CVR) across all active
live-streaming rooms.
Affiliate Network
Health
Consistent growth in the Active Affiliate Rate (% of network generating
weekly sales) and successful monthly onboarding of top-tier KOLs.
Budget
Utilization
100% accuracy in forecasting versus actual spend to prevent budget
bleed and maximize digital real estate.

คุณสมบัติ (Qualifications)