Senior Creative Marketing Executive
Marketing (การตลาด)
สรุปหน้าที่ (Job Summary)
The Senior Creative Marketing Executive is responsible for leading the creative strategy and execution of marketing communications, with a strong focus on TikTok and short-form video content. This role plays a key part in developing campaigns that connect Chaonang’s iconic heritage products and new product launches with relevant consumer trends, creating content that drives both brand affinity and commercial results.
หน้าที่และความรับผิดชอบหลัก (Key Responsibilities)
- Develop and execute TikTok marketing campaigns, including Challenges, Seasonal Campaigns, and New Product Launches, with the objective of increasing brand awareness, engagement, and sales performance.
- Create clear and inspiring creative briefs for Content Creators, Graphic Designers, and Video Editors, covering storytelling approaches, content angles, video hooks, key messages, and content formats for short-form video content.
- Provide creative direction to Content Creators, Influencers, and Affiliate Creators to ensure content aligns with brand objectives while remaining authentic, engaging, and commercially effective.
- Guide the development of content that showcases products in a way that reflects the Chaonang brand identity while maintaining relevance to TikTok users and creator audiences.
- Review and approve video content, captions, and community engagement materials to ensure consistency with brand guidelines, visual identity, and tone of voice across all channels.
- Monitor and analyze campaign and content performance, including Views, Engagement Rate, Click-Through Rate (CTR), Conversion Rate, and GMV, and use insights to optimize future creative strategies.
- Collaborate closely with the Product Development (NPD) team from the early stages of product development to build compelling product stories and launch communication strategies.
- Develop content and campaign concepts that help new products gain visibility, generate conversation, and create momentum across social media platforms from launch day onward.
- Stay up to date with TikTok trends, creator content, platform developments, and consumer behavior to identify new opportunities for brand growth and engagement